THE GOOD FAMILY

We developed the branding for THE GOOD FAMILY with one goal: to make clean beauty feel like home. Rooted in the warmth of heritage and simplicity, the brand draws from everyday, natural ingredients, many found in your own kitchen, to create high-performance formulas that feel like old family recipes passed down with love. We designed an identity that’s honest, inviting, and effortlessly clean, just like the products themselves. True to their tagline, it’s beauty from our house to yours.